Do's and Dont's of Internet Marketing Companies by krnl dave

Briefly search website Optimisation, or 'SEO' is a selling strategy. It is utilized for cooking up a site so that, when a person enters a 'search term' or phrase into the search websites, your sites chances of being ranked in the top results are significantly increased.

As well as internet site coding, the way that the text on a webpage is written can have a big influence on whether the site is located or not ( or blacklisted ) by search engines like Google.

When it comes to customized site design, the team at Web Dandy share the drive for perfection to make every aspect of our service as good as they can possibly be. Of course, what is the point in having an extraordinary web site if nobody can find it?

Here is a catalogue of yes and no's of S.E.O copywriting, in layman's terms but vital all the same if you actually wish to rank well in the search websites .

* DO research which keywords and niche phrases are best and most acceptable for your site.

* don't make the assumption your website can rank well based on the inclusion of only one keyword thru the site.

* DO include your key words in your title tag, meta outline tag, main heading, sub headings, the 1st line of your paragraphs, in emboldened, italicised and bulleted text.

* DON'T embark on frantic keyword stuffing. Too many keywords or the same keywords will have your audience leaving your website in mobs and into the welcome arms of a rival and it may get you dropped from the search websites.

* DO play with your keyword phrases, switch things around, use words related to your keywords ( AKA latent semantic indexing ), break them up, take as many attempts as obligatory until you are one hundred pc chuffed.

* DON'T put S.E.O copywriting at the cost of stunning, liquid writing. The trick is to get your copywriting to flow naturally and read well. More than that may be over doing it. Write your own words, or don't write at all.

* DO test your keywords on a consistent basis - once each three to half a year.

* don't make the assumption that because your glossy and exciting company leaflet is striking that it'll interpret completely for the Web. Web copywriting is a complete different ball game. Write it from nothing with S.E.O keywords in mind.

* DO use only 1 or 2 keyword phrases per page.

* DON'T include any 'hidden' text on your webpages. The search sites will blacklist you. It will not.

* DO include keywords and phrases towards the end of your page.

* Do not make the assumption top search engine listings are just for the gigantic corporations. This is a parable. A web site that's comprehensively and correctly search website optimised can reach the top and stay there.

krnl dave

List in Yahoo Free And Drive More Traffic With Audio Blogs

Traffic remains one of the lifeblood of any online business. There are basically two categories of traffic generation: free traffic and paid traffic.

In paid traffic, you have to pay someone to bring the traffic to you. For example, if you're running a Google Adwords campaign for a selected group of keywords, when someone searches for that keyword, sees your ad and clicks on it, you'll have to pay for that click. This can easily amount to a huge sum of money at the end of the month, as most Google advertisers have found out.

Besides Google Adwords, other form of paid advertising include classified ads, banner advertising, ezine ads, solo mailings and so on.

Results vary depending on the experience of service provider and the advertiser himself. For example, if you're running your own Google Adwords campaign, you'll

have to tweak and filter keywords that work for you and those that don't.

Of course if you have more budget you might outsource the tasks of managing your Google Adwords campaigns to some company so as to free up your time for other marketing activities.

Besides paid traffic, there are also strategies you can use to drive traffic to your site, without costing you any money; hence the term 'free traffic'. Some free traffic generation strategies include press release, article writing, ad swaps and so on.

One of the newer ways to drive traffic which I believe is widely under utilized is through the use of audio blogs. The focus of this article then is on how to generate more free traffic using audio blogs.

But first, what exactly are 'audio blogs'?

Audio blogs are just like any other blogs save for one difference - they have more audio mp3 files posted. When you click on these audio links, depending on the setup of your computer system, your system will start to download the files and automatically play them on your PC.

There is one big secret that most people don't know about when it comes to Audio blogs. The secret is this: You can actually get a backdoor listing in Yahoo for free with Audio blogs.

By submitting your audio blog to Yahoo audio search, your blog will get indexed by Yahoo search engine. This means your site or blog will now appear in Yahoo search results, helping to drive more traffic to your site.

Secondly, you can also submit your audio blogs to blogs and podcast directories. These are specialized directories that organize blogs and categorise them according to their topics. Listing your audio blog in these directories will expose your site directly to your intended target market.

Thirdly, you can also submit your audio blogs to iTunes directories. iPod remains one of the most popular mp3 devices in the market with strong following in US and overseas. The iTunes is an application that allows you to download, buy, organize

your music among other things. By submitting your audio blog to iTunes, you can gain access to tens of thousands of people who are searching for downloadable content in that topic.

Fourth, some people just prefer audios over plain text. With audio, you can listen to it on the go: in your car, in the gym, at the kitchen while cooking and so on.

In other words, audio will help you capture the segment of the market where articles or any written work does not work as well.

With all these benefits, online business owners should consider using setting up and running audio blogs to drive more traffic to their site. Is it hard to set up an audio blog? Actually, it's easier than you think, especially if you are a member of AudioNicheBlogs

How To Get Your Website Indexed In MSN For Free In Just 24 Hours

It goes without saying that there are many expensive methods for getting indexed in search engines fast. The fact of the matter is that there are many inexpensive and even free methods to get indexed in search engines almost immediately. This is great news for small businesses looking for affordable seo techniques. Today I am going to focus on the search engine MSN.

MSN has a significant enough piece of the whole search engine traffic pie to make it one of your priorities when optimizing your website pages. I will go into this in more detail at another time.

The best reasons why organic (free) search engine traffic should be your focus is the fact that you do not have to pay for any traffic (visitors) to your website; surfers are actually searching for precisely what you are offering at your website; and your website visitors are able to visit your website 24 hours a day 7 days a week regardless of what you are doing or whether you have pay per click campaigns underway or active.

A recent study has shown that people searching on search engines such as MSN, Yahoo directory and Google always look at the organic free search results first (on the top left hand part of the page) rather than any pay per click ads anywhere else on the page.

For this reason alone it is absolutely critical that you optimize your web pages to get targeted traffic from organic search results PLUS that you get indexed (listed) as quickly as possible in the search engines to take advantage of your targeted traffic. The more targeted traffic you get to your website the more sales that should result.

Now if you have just launched or are about to launch a new website you may be scratching your head wondering how you can get listed in the search engines for free. Of course there are timely delays on some search engines in getting listed and some directories and search engines you must pay to even get consideration for a listing, however, with the search engine MSN it is possible to get your brand new website listed in 24 hours without paying a cent.

In fact, you can achieve all this in only a few minutes of your time. Simply go to msn.com and type in your full url, that means with the http:// prefix and the full url after it. You will then be told that MSN could not find any results for your url. Do not despair because this is where it gets pretty exciting! Keep reading down the page on msn and you will find the following words: if you cannot find a page that you know exists send the address to us. All you have to do is click on the send the address to us link. All you need to do is type in the displayed characters and then your full domain url and click submit url. It is as easy as that. That is just one affordable seo technique for small businesses.

Link Building Tips and SEO Strategies that work!

Many Search Engine Optimizers will agree that link popularity is one of the key SEO elements that can either make or break a site when it comes to search engine visibility. Therefore, you cannot but wonder; what is link building, how does it work and how can it increase search engine rankings?

Links are text or graphics which will guide Internet user to another web page location when clicked on. Therefore, link building is the process of intentionally creating or increasing links to gain link popularity or top PageRank of a site, which is essential for SEO. This can be accomplished by requesting links from webmasters of other sites.

Link popularity can be defined as the number and quality of inbound links (or backlinks) pointing to a particular web page and can play a significant role in the visibility of that website. Link popularity is similar to human popularity contests. The more visible you are, the more people will know about you, the better chances you have to beat the competition. The difference between real life and the virtual world is that on the Internet, the judging is done by search engines and the prize is not a car or cruise, but excellent search engine rankings.

Although each search engine has its own algorithms, they all factor in ‘link popularity' in the technology they use to calculate query results. While Google is more interested in the quality of the links, Yahoo pays more attention to the total number of links to a site.

To gain link popularity consider the following:
• PageRank is a numeric value that represents how important a page is on the web. Google applies this tool to measure site quality. To see your PageRank results you can either install the Google Toolbar or use a browser add-on. The higher your result on the 0-10 scale, the more impressed Google is with your site.

• On-site SEO includes PageRank from one page to another within the same website and is considered as important as the overall quality of your site.

• Internal Linking Structure is vital for balancing an entire website. This means linking stronger pages to the weaker ones on the site.

• Nofollow Tags are HTML attributes used to tell search engines that certain hyperlinks should not influence the ranking of the link target in the search engine's index. This action improves the quality of search engine results and prevents spamdexing or ‘overstuffing".

Link building can also be enhanced by proper keyword, keyword phrases and off-page factors, which include basics such as:
• Directory Submissions are viewed as powerful and safe link building strategies. They are great tools as long as you use quality directories that can be beneficial to your website. Some directories are free and can be a great resource for locating other directories, which are more category or region specific.

• Blogging is an action search engines love. Just remember to post blogs regularly, as both users and search engines, like fresh content!

• Articles and Press Releases show your authority and expertise on the topics you focus on. You can publish quality articles on your own pages, or post them, with relevant links back to your site, on popular Ezine sites. Some of these publishing sites are even free.

• Social media posts on top bookmarking sites like Digg, StumbleUpon, Del.icio.us, or Reddit will help those with similar interests find you.

• Video Clips are a fun and enjoyable way to ‘spread the word!' Just think of all the submissions to YouTube and the amount of people whose visual posting, in which they were able to add links back to their website, have made them famous.

• Network Emails can help to expose your profile drastically. Indeed, adding links to your site every time you send out a personal or business email will attract attention and increase your visibility. To save time, you can even program your email settings to include a signature automatically.

Link building campaigns can be as simple or as complicated as you want. Start small, do the research and work your way up as you learn. Before you know it you will be on top of the search engine ranking lists and make profits beyond your wildest dreams.

by: Michael Jenkins

The Google Link Popularity Algorithm

Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).

Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.

The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.

It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.

If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.

Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. They use a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.

One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.

The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.

Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.

Also, they give an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.

Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.

It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site.

Microsoft Releases New Key SEO Features of Bing

Microsoft recently released a new 24 page document titled Bing: New Features Relevant to Webmasters. The PDF file detailed not only interface updates on Bing, Microsoft's own decision search engine, but also provides SEO tips for webmasters and web publishers. In addition, the white paper document contains instructive guidelines on how to create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders.

Webmaster's center

Bing's primary function is to bridge users with websites and content across the Internet, a target all search engines aim for. So, what is different from other search engines you may ask? Unlike ordinary search engines, Bing offers categorized choices. Users can select options from the side tool bar, picking more to-the-point selections which, in the end, will reduce the amount of irrelevant sites popping up and saving the Bing users a lot of valuable time.

Long tail strategies

Did you know that more than 300 factors are used in determining categorization and that the categories that appear are entity-dependent? For example: if you search for [baby monitor], the search results may offer you options, such as "shopping", "reviews", "ratings", and "videos", splitting up the search in convenient sections . Microsoft believes that this innovative way of organizing results provides new long tail opportunities for website owners.

Best match

A key objective of Bing is to deliver premium search results and one of the ways the search engine approaches this goal is through a new feature called "Best match." Watch what happens when you conduct a search for a particular brand, such as Adidas, Toys R Us, Campbell's, or Chrysler. The result is amazing. Bing will actually separate the official sites of these brands from the rest of the results, featuring a "Best Match".

Bing Hover Links preview

One of the cool features Bing has to offer is "Bing Hover links". Just hover your mouse over your search results and a window will pop up on the right of it. It will show a summary of that specific query result, as well as and important links related to that result. Webmasters feel this feature increases qualified traffic and helps searcher to find the information they want without having to leave the Search Engine Result Page (SERP). This time-saving feature is truly appreciated by Bing users.

Data Extraction for previews

Through intelligent data extraction, Bing is able to compile useful information in the hover link section. This includes addresses, phone numbers, and email links the search engine has gathered not only from the content of a specific page, but from anywhere else on the Internet.

Flash recognition

Websites saturated with Flash and Silverlight-based content often lack readable Meta data text. Titles and descriptions in the HTML source code are so poor, web crawlers hardly notice them. In an effort to bring these empty-tagged websites out of obscurity, Bing implemented a new technology capable of extracting limited data.

Instant answers queries

Recently upgraded, Bing's "Instant answers" feature now offers even more comprehensive and richer results to informal queries than ever. Type in a short question in the query box and wait to be impressed by the result!

Local listing center

Businesses should take advantage of the opportunity to list their company with Bing's newest addition, the Local Listings Center.

Searchers and Surfers

Searchers who do not know how to start a new or specific search often refine their keywords and phrases halfway through their query. Furthermore, the more information is available, the more people adapt the way they search and surf the Internet. Microsoft has done a number of intense studies to analyze specific search patterns and behaviors. As a result, updates and additions were initiated. Microsoft's goal is to improve searcher satisfaction by delivering faster, more accurate and complete results. It is a tough objective that, perhaps, is closer in reach than you think.

SEO: Expand Your Client Base and Increase Your Profits!

Information on how to become a certified Google Authorized Website Optimizer, Adwords or Analytics Consultant

As the Search Engine Optimization (SEO) community expands more experts are required. Unfortunately, it seems that many people interested in acquiring training are confused when it comes to figuring out today's various Google certifications. The following information should shed some light on the subject and hopefully eliminate some of the mysteries.

1. Google Adwords Certified Individual

Designed for professionals who want to deal with AdWords accounts, the Google Advertising Professionals program offers the perfect training to become a successful ad manager.

The Google Adwords Certified Individual program is the most widespread form of Google certification. It is the easiest to attain and, as per Google, only requires the following:

- Enroll in the program successfully - online registration is available.
- Be in good standing, accept the rules of use and not violate them.
- For 90 days, manage at least one AdWords account (your own or someone else's) in My Client Centre (MCC).
- Spend at least US$1000 (or an equivalent of other currency) in My Client Centre during the 90-day period.
- Pass the Google Advertising Professional Exam - need 75 %.

It is best to take the exam after you meet the above mentioned requirements and have studied the lessons, however, you can take the exam at any time. The format consists of 100 questions which have to be answered in a 90 minute span. Taking the test costs $ 50 per try and when you succeed you will receive a funky badge signifying your certification.

2. Google Adwords Certified Company

To become a Google Adwords Certified Company is a bit more complex. The company will need a few certified individuals on staff and will also have to spend higher amounts in the MCC. Further requirements are:
- Your billing and mailing address has to be in a country where company qualifications are available.
- Have at least two employees with Qualified Individual certification. They have to be enrolled under the main ‘company-registered My Client Centre' account and not their own.
- Defined by their country, spend the minimum 90-day total for the company's My Client Centre account. In the US and UK that amount is $ 100,000 over any 90-day period. This can be tricky if the client base is unstable or seasonal.

3. Google Analytics Authorized Consultant (GAAC)

Anyone trying to find their way through the challenging hoops of the Google Analytics Authorized Consultant program will need determination and insight in various fields. The reason for the know-how is that, the GAAC designation is not based on successful testing, but rather on a detailed submission explaining why you should be an authorized consultant. The document, which has to be emailed to Google should contain the following evidence:
- Detailed range of stand-alone Analytics services, including implementation, configuration, training and consulting experiences.
- Comprehensive case studies of 3 verifiable, paid, expertly deployed Google Analytics projects with at least 3 different clients. Google will verify these references.
- Proof of proficiency in web analytics. This can include experiences in blogging, speaking, white papers, management bios, ad campaigns, or successful marketing programs.
- Have at least 2 people employed who have passed the GAIQ test (Google Analytics IQ test).
- You must represent a business (individuals do not qualify) which is legally incorporated to do operate in your locality.

Once your foot is in the door, you will be confronted with further and ongoing criteria. These are:

- At the end of each calendar quarter you will have to provide a detailed report of all GA projects you have worked on during that time. This statement has to include client names and achieved results.
- At your expense, register at least 1 employee to the yearly Google Analytics Authorized Consultant summit (held once a year in Mountain View, CA). This can be expensive for those not residing in the US.

Because of the intricate requirements there are less than 100 authorized companies in the world!

4. Google Website Optimizer Authorized Consultant (WOAC)

Anyone interested in getting a Google Website Optimizer Authorized Consultant badge will have to apply for this certification the same way GAAC applicants do; email a detailed submission document to Google. It should summarize the following:

- In-depth case studies of at least 3 verifiable and successful Website Optimizer experiments you designed and implemented. These 3 referred clients have to different and will be contacted for verification.
- Proven background in marketing, blogging, speaking, white papers, etc.
- Evidence of Google Website Optimizer services. This can include setup, training, and consultation.
- Committed to succeed in the Google Website Optimizer technical training sessions at a Google office in Mountain View, CA, USA.
- Providing detailed product and market feedback on a quarterly basis and launch at least 3 Website Optimizer experiments per quarter.
What certification suits you best will in the end depend on how much time, effort and money you want to devote. The more invested in the program, the higher the benefits will be. Good luck!